Yüce Zerey received his BA in Economics from Istanbul Bilgi University with a scholarship and his BSc in Economics (External) from the London School of Economics also with a scholarship. He completed his MA in Economics (MA) at Marmara University and MBA from Istanbul Bilgi University. Throughout his career, he worked as a marketing manager in international companies such as Ülker, THY, Coca Cola, Unilever and Hepsiburada. In addition to his marketing career, which he continued with more than 165 domestic and foreign awards, he lectured at Bilgi University for 18 years and gave “Marketing Management, Interactive Marketing” courses in Master's programs. As of now, he continues to be a member of the board of directors and consultancy activities in various institutions.

In addition to his professional life, Yüce Zerey's books The Professional in 2014, Restore Factory Settings in 2016, Mima in 2019 and finally Invasion in 2021 were published. In addition, Zerey writes articles about professional life and experiences in CNN Türk, Radikal and Tuhaf Magazines. We will have a multi-faceted interactive conversation with Yüce Zerey, who shares his knowledge in different fields with his unique style, on modern marketing practices of companies, technology-marketing integration, the points where theory and practice separate and converge, professional life and career, consumer habits in the new world order and changing lifestyle. We are happy to see all Hacettepe members among us!